Sunday, 5 May 2019

Manufacturing Valentine’s Day

It’s a holiday celebrated by millions around the world, a celebration of all things love, and it’s really big business. Yes, Valentine’s day is upon us, it’s time to break out the boxed chocolates, keep your local florists in the black, rekindle some romance, and of course, spend a whole lot of money!


The origins of the holiday are somewhat muddled, at best guess the holiday as we know it today is a combination of the Roman feast of Lupercalia, the Catholic Church’s St. Valentine's Day, and the Norman Galatin's Day. Shakespeare and Chaucer certainly played their parts in popularizing Valentine’s day, and love in general, but it wasn’t until Hallmark entered the picture in 1913 that it became the monolith of a holiday we know it to be today.


According to US National Retail Federation, Valentine’s day spending reached a staggering 19.6 billion dollars in 2017 in the US. That’s Billion. With a B. The somewhat shocking number doesn’t take into consideration residual spending, however, as vacation accomodations purchased as a Valentine’s day gift are sure to lead to future spending once happy couple embark on their trips, just to name an example. Yes, Valnetine’s day is certainly big business, and it may be worth remembering that feeling light on your feet could certainly be a symptom of love, but ot could also mean you’re just a bit lighter in the wallet.


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